Why it matters
The book provides insights on this interesting Entrepreneurial journey, full of struggle and problems, but also full of hope and victories.
By Phil Knight, the founder of Nike 383 pp. Pantheon Books
In this candid and riveting memoir, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as a start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $34 billion. In an age of startups, Nike has become a revolutionary, globe-spanning icon, one of the most recognizable brands in the world today.
But Knight, the man behind it all, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.
A good read for an entrepreneur a delight for a seeker of a serious work ethic, tenacity, values that are sprinkled cover-to-cover in the book.
This is a good life-time book of entrepreneurial nourishment.