Shoe Dog  

Why it matters The book provides insights on this interesting Entrepreneurial journey, full of struggle and problems, but also full of hope and vic

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Why it matters

The book provides insights on this interesting Entrepreneurial journey, full of struggle and problems, but also full of hope and victories.

By Phil Knight, the founder of Nike 383 pp. Pantheon Books

In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands. In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different. Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything. A good read for an entrepreneur a delight for a seeker of a serious work ethic, tenacity as values are sprinkled cover to cover in the book

Shoe Dog – Phil Knight

In this candid and riveting memoir, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as a start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.

In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $34 billion. In an age of startups, Nike has become a revolutionary, globe-spanning icon, one of the most recognizable brands in the world today.

But Knight, the man behind it all, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.  

A good read for an entrepreneur a delight for a seeker of a serious work ethic, tenacity, values that are sprinkled cover-to-cover in the book.

This is a good life-time book of entrepreneurial nourishment.

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